A recent study of BRAC Institute of Governance and Development found that people are confused about “stay at home,” “social distancing,” “quarantine,” and “lockdown.” Each of these terms means different things to different people especially given the everyone’s varied socio-economic backgrounds in Bangladesh. It says many people wear masks when they are alone but remove it once they meet a friend, or elderly, or a customer. Sometimes Covid-19 preventive messages disseminated among the population are not clear, simple and understandable. It is imperative to boil down and simplify technical jargons so that awareness messages are clear and in-tune with socio-cultural and religious norms of the target audience.
A recent study of BRAC Institute of Governance and Development found that people are confused about “stay at home,” “social distancing,” “quarantine,” and “lockdown.” Each of these terms means different things to different people especially given the everyone’s varied socio-economic backgrounds in Bangladesh. It says many people wear masks when they are alone but remove it once they meet a friend, or elderly, or a customer. Sometimes Covid-19 preventive messages disseminated among the population are not clear, simple and understandable. It is imperative to boil down and simplify technical jargons so that awareness messages are clear and in-tune with socio-cultural and religious norms of the target audience.
