A latest survey by BRAC Institute of Governance and Development (BIGD) found that people have doubts and confusion regarding certain terms and phrases, such as stay at home, social distancing, quarantine, and lockdown, which are being used internationally to deal with the pandemic. The survey was aimed to understand how coronavirus-related information, circulated by several government and non-government organisations through different forms of print and electronic media, were being received, interpreted, and absorbed by recipients in their daily life. The survey collected data through 82 telephone interviews, online behaviour monitoring, and shadow monitoring methods from different classes, gender, and locality in four different clusters—rural areas, district towns, urban slums, and middle-class in Dhaka.
“I think one of the underlying issues is really fundamental – this is crisis in communications. Because at the end of it any epidemic, Covid-19 is very serious and at the heart of it is behavior changing communication,” BIGD Executive Director Imran Matin has said.
A latest survey by BRAC Institute of Governance and Development (BIGD) found that people have doubts and confusion regarding certain terms and phrases, such as stay at home, social distancing, quarantine, and lockdown, which are being used internationally to deal with the pandemic. The survey was aimed to understand how coronavirus-related information, circulated by several government and non-government organisations through different forms of print and electronic media, were being received, interpreted, and absorbed by recipients in their daily life. The survey collected data through 82 telephone interviews, online behaviour monitoring, and shadow monitoring methods from different classes, gender, and locality in four different clusters—rural areas, district towns, urban slums, and middle-class in Dhaka.
“I think one of the underlying issues is really fundamental – this is crisis in communications. Because at the end of it any epidemic, Covid-19 is very serious and at the heart of it is behavior changing communication,” BIGD Executive Director Imran Matin has said.
