Member Spotlight: Kym Cole

Kym Cole, Initiative Director, WEE-DiFine with the BRAC Institute of Governance and Development sat down with us to discuss measuring intimate partner violence, whether digital asset insurance builds and protects the assets of pastoral women vulnerable to climate change, WEE-DiFine’s priorities for the rest of the year and much more.

Photo courtesy of Kym Cole

FinEquity: Tell us a little bit about yourself. A fun fact? Something that might surprise most people? Your superpower? 

Kym Cole: Hi, I’m Kym and I’m the Director of the WEE-DiFine Initiative at the BRAC Institute of Governance and Development, a research initiative that explores the intersection of digital financial services (DFS) and women’s economic empowerment (WEE). I’ve worked in the impact evaluation space for seven years, and in international development for 10, on topics including gender, education and private sector development. I’m a third generation Californian, so I can’t help but bring a little bit of SoCal beach culture with me wherever I go. In my free time you can often find me in nature or studying yogic and Buddhist philosophy. A little-known fact, which perhaps doubles as a superpower, is that I am trained as a professional reiki master!

FinEquity: What originally drew you to the women’s economic empowerment space? What has kept you here?  

Kym Cole: I was initially drawn to the women’s economic empowerment (WEE) space as a graduate student. I was enrolled in an economics course on the methodology of growth diagnostics and was excited about the prospect of applying this concept in microeconomic contexts. For my master’s thesis, I explored the theory of binding constraints as a lens to develop solutions for rural female entrepreneurs in India. While my thoughts on this idea have certainly evolved over the years, the impetus for that initial spark remains unchanged – the complex nature of WEE leaves lots of space for innovation and creative solutions.

Photo courtesy of Kym Cole

FinEquity: Any current projects you’re working on that you’re finding particularly exciting/engaging?

Kym Cole: Of course, I am excited for all of WEE-DiFine’s funded projects! At the moment I am particularly enthused about the challenging task of ethically, precisely and reliably measuring intimate partner violence (IPV). We have several projects addressing this important issue, including this pilot study in Bangladesh led by Dr. Zaki Wahhaj and Maliha Rahanaz at the University of Kent, Canterbury. I am also very excited about our project led by Dr. Carter of UC Davis in collaboration with the BOMA Project in Kenya. This RCT tests whether digital asset insurance, in conjunction with an ultra-poor graduation program, sustainably builds and protects the assets of pastoral women vulnerable to climate change. One very cool component of this project is that the team created a video game modelled on the SIMS, as well as a comic book, to reframe the merits of asset insurance in a way that speaks directly to women’s interests. Final results are forthcoming, but this project has already garnered substantial interest, including from NASA, who is keen to apply this team’s approach to other forms of agricultural insurance.

FinEquity: What have been some of the most impactful findings you’ve come across in your career? What about in the last few years?  

Kym Cole: Years ago, I had the opportunity to work on an RCT under Dr. Leora Klapper examining the impact of digital wage distribution products in Bangladeshi garment factories. This study quantified the time and cost savings of digital wage payments relative to cash, which not only mesmerized my data brain, but also set me on my current career trajectory. More recently, I have been inspired by Dr. Jayachandran et al’s work developing a five-question survey module to measure women’s agency. Of course, measuring WEE is complex, time-consuming and expensive; this piece is an inspiring example of how machine learning can be used to accurately measure this multifaceted concept in an accessible way.

Photo courtesy of Kym Cole

FinEquity: What are your top priorities for the remainder of 2022 (and beyond) for your work? 

Kym Cole: WEE-DiFine is committed to advancing diversity and inclusion in the space of development economics research funding. We aspire to build a community of practice to this effect and plan to share our own learnings to date. We also look forward to positioning WEE-DiFine as a thought leader in the space of DFS and WEE. With a portfolio of 18 studies spanning nine countries, we are excited to engage the public in our research findings.

FinEquity: What can our members connect with you about/what can they ask you about? 

Kym Cole: I love connecting with members of this community! Please feel free to reach out to me at kym.cole@bracu.ac.bd to discuss WEE-DiFine’s portfolio and upcoming opportunities, best case practices in research financing, or just to say hello!

FinEquity: What role does FinEquity play in your work? Where do you see value in this community? How has being a member shaped your work? 

Kym Cole: FinEquity members are deeply committed to women’s financial inclusion. Whether it be through a timely webinar or a crowdsourced solution in a Dgroups thread, FinEquity offers me a daily reminder that I am working in the right space and with the right people. FinEquity also offers invaluable resources to WEE-DiFine’s network of researchers. As just one example, we frequently recommend FinEquity’s brief “Measuring Women’s Economic Empowerment in Financial Inclusion” in response to inquiries regarding relevant measurement tools.


Kym Cole is the Initiative Director, WEE-Difine with BRAC Institute of Governance and Development (BIGD), BRAC University. 

This interview has been reposted from FinEquity Blog.

WEE-DiFine’s third RFP increases research pipeline to 18 studies

After two successful RFPs, resulting in 12 funded research projects, the WEE-DiFine initiative at the BRAC Institute of Governance and Development launched its third RFP on December 13, 2022. 

Similar to the first two RFPs, proposals underwent a competitive, multi-step review process. During the final stage, an Advisory Board convened to discuss each proposal. 

Sixty-eight proposals were received, and six were conditionally approved for funding. Two out of the six proposals accepted include a PI who is from the country of focus in the research study. 

The Advisory Board voted to incubate three proposals. Incubation involves feedback calls, coaching, and further review of revised proposals in order to help teams prepare competitive proposals for future RFPs. Incubation does not guarantee future funding. Every team that did not receive funding or incubation was offered a feedback call to walk through the comments provided throughout our review process. 

WEE-DiFine RFP #3 statistics

WEE-DiFine’s third RFP solicited proposals for both small and large grants, and teams were permitted to apply to multiple funding categories. Seven teams applied to more than one category. The largest share of proposals was for large-scale Greenfield studies (26%) followed by pilot studies and qualitative studies as formative or standalone research (both at 21%), extension studies (14%), measurement experiments (12%), and qualitative studies as extensions to existing studies (5%).

Through RFP #3, the Initiative funded two extension studies,  two pilots,  one measurement experiment, and one qualitative study as formative or standalone research. The Initiative did not fund any Greenfield evaluations this round. Initiative Director Kym Cole explained, “WEE-DiFine’s advisory board decided to not proceed with any Greenfield proposals submitted this round. The board prioritizes projects that best advance the initiative’s research agenda, with an eye for methodological rigour, scalability, and value for money.”

Most submissions received were for Bangladesh (18), followed by India (10), Kenya (8), Nigeria (6), and Ghana (5). To date, WEE-DiFine has funded four studies in Bangladesh, three each in India and Kenya, two each in Uganda and Tanzania, and one each in Burkina Faso, Ghana, Malawi, and Nigeria.

When asked what we can expect from WEE-DiFine’s next RFP, Kym stated, “Moving forward, the WEE-DiFine team looks forward to commissioning projects that shore up thematic gaps in our portfolio. We anticipate launching a targeted RFP to this effect in 2023.”

For more information about the Initiative, please visit BIGD’s webpage.

List funded studies:

  • Title: Engaging women in mobile money markets: Neighboring business surveys

Associated Investigators: Jessica Goldberg (University of Maryland), Xavier Giné (World Bank Group), Lore Vandewalle (Graduate Institute of International and Development Studies), Anusuya Sivaram (University of Maryland), Carlotta Nani (Graduate Institute of International and Development Studies of Geneva)

Country and Partner: Bangladesh; bKash

Description: Through a randomized controlled trial (RCT), this study will evaluate the effect of hiring women as mobile money agents on mobile money customers, businesses, and female labourers. The goal of the study is to identify how a woman’s experience – both as an economic consumer and agent– might alter her community’s attitudes toward the participation of women in the formal labour force.

  • Title: Adapting and validating WEE indicators in an experimental study of savings

Associated Investigators: Joeri Smits (Center for International Development, Evidence for Policy Design, Harvard University) and Anahit Tevosyan (FINCA International)

Country and Partner: Uganda; FINCA Uganda

Description: This measurement study builds on an ongoing RCT that examines the effects of goal-based digital savings accounts on well-being and savings behaviour. The primary goal of the study is to develop and test a set of WEE indicators that will be validated using machine learning algorithms. 

  • Title: (Digital) cash transfers, privacy, and women’s economic empowerment: Experimental evidence from Uganda

Associated Investigators: Selim Gulesci (Trinity College Dublin), Munshi Sulaiman (BRAC Institute of Governance and Development),  Giulia Greco (London School of Hygiene and Tropical Medicine), and Pallavi Prabhakar (Norwegian School of Economics)

Country and Partner: Uganda; BRAC Uganda

Description: Using a cluster randomized control trial (CRCT) with a sample size of 2,000 women, this study will measure the differential impact of cash versus mobile money transfer programs on WEE outcomes and intimate partner violence. The goal is to examine whether payments through DFS provide women with more privacy and control than cash transfers. 

  • Title: Leveraging digital technology to make crop insurance more accessible to women: The effects of flexible payment schedules on women’s uptake and bargaining power

Associated Investigators: Francesco Cecchi (Wageningen University), Samyuktha Kannan (Wageningen University), and Joseph Chege (Acre Africa)

Country and Partner: Kenya; Acre Africa

Description: This pilot study will evaluate how using DFS to distribute crop insurance to farmers in Kenya might improve women’s interest in and uptake of this type of insurance. The primary goal is to collect data to understand if the intervention of flexible payout disbursements and premium payments proves to be effective and sustainable, and thus can be scaled across East Africa.

  • Title: Repaying loans with mobile money: Impacts on female microfinance clients in Tanzania

Associated Investigators: Rachel Heath (University of Washington) and Emma Riley (University of Washington)

Country and Partner: Tanzania; BRAC Tanzania

Description: Using a pilot RCT with a sample size of 500 female microfinance clients, this study will measure the impact of using mobile money to pay off microfinance loans on women’s economic empowerment. The researchers hope to contribute to the knowledge base on the dynamics of microfinance groups and assess the level of social cohesion and peer support by meeting frequency.

  • Title: Empowering women domestic workers: Qualitative investigation on the impact of DFS on women’s economic empowerment in Nigeria

Associated Investigators: Okechukwu Amah (Lagos Business School, Pan Atlantic University & Institute for Work and Family Integration), Victor Kolo (Institute for Work and Family Integration), and Ruqayyah Baderinwa (Christopher Kolade Centre for Research in Leadership and Ethics, Lagos Business School, Pan-Atlantic University)

Country and Partner: Nigeria; Institute for Work and Family Integration

Description: Using qualitative methods, this study will unpack how access to DFS through mobile phones might improve women’s economic empowerment and access to digital non-financial services for female domestic workers in South-West Nigeria. Results aim to influence the development of DFS practices and programs for vulnerable female workers in low-income communities and populations.

Announcing WEE-DiFine’s Peer Donor Profiles!

The WEE-DiFine team is excited to launch a new resource available to research teams: Peer Donor Profiles

WEE-DiFine seeks to expand funding opportunities for high-quality research, especially for academics from our countries of focus. As such, the WEE-DiFine team has compiled a list of peer donors supporting rigorous research broadly related to our interests, including gender, financial inclusion, and digital infrastructure. We hope to raise awareness amongst our network of the various funding opportunities available, and we aim to provide alternative funding prospects should a proposal be better suited to a peer donor’s research agenda.

If you are a peer donor with opportunities related to WEE-DiFine’s research interests and would like to be featured in our list, please reach out to us at wee_difine@bracu.ac.bd.


Kym Cole is the Director of the WEE-Difine initiative at BRAC Institute of Governance and Development (BIGD), BRAC University. 

Thank you to our peer reviewers!

The WEE-DiFine team is grateful to each of our peer reviewers for their time and contributions to our proposal review process! As a gesture of gratitude, we are listing the names and institutional affiliations of each individual that completed a peer review for WEE-DiFine during our third request for proposals.

Aditya Vashistha, Cornell University

Amanuel Abajobir, African Population and Health Research Center

Ananta Neelim, University of Tasmania

Andrew Gibbs, South African Medical Research Council

Aprajit Mahajan, University of California Berkeley

Caroline Wainaina, African Population and Health Research Center

Edoardo Masset, Centre of Excellence in Development Impact and Learning

Eliana Carranza, World Bank

Eve Namisango, Makerere University

Henry Telli, International Growth Centre

Howard White, Campbell Collaboration

Imran Rasul, University College London

Jamie McCassland, University of British Columbia

Jason Kerwin, University of Minnesota

Jeffrey R Bloem

Jonathan Fu, University of Zurich

Joost de Laat, Utrecht University

Kehinde Ajayi, Center for Global Development

Laura Hosman, Arizona State University

Luisa Cefala, University of California Berkeley

Madeline Duhon, University of California Berkeley

Manisha Shah, University of California Los Angeles

Manuel Fernandez Sierra, Institute of Labor Economics

Manuela Angelucci, Institute of Labor Economics

Markus Goldstein, World Bank

Maulik Jagnani, University of Colorado Denver

Menno Pradhan, University of Amsterdam

Morgan Hardy, New York University Abu Dhabi

Mushfiq Mobarak, Yale University

Sabrin Beg, University of Delaware

Sarah Baird, George Washington University

Shilpa Aggarwal, World Bank

Shreyasee Das, Temple University

Sinafikeh Gemessa, International Fund for Agricultural Development

Smitha Radhakrishnan, Wellesley College

Stephanie Bonds, University of California Berkeley

Tabitha Mulyampiti, Makerere University

Tanu Kumar, The College of William & Mary

Thomas de Hoop, American Institutes for Research

Vittorio Bassi, Center for Economic Policy Research

Yusuf Neggers, University of Michigan