Effective marketing strategies needed for technology adoption, Yale University Prof. Mushfiq Mubarak at BIGD-DU Lecture

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BIGD-DU Lecture by Yale University Prof. Mushfiq Mubarak
Effective marketing strategies needed for technology adoption
Final 1
Dr. Sultan Hafeez Rahman, Prof. Mushfiq Mubarak, Prof. Fahad Khalil and Dr. Taibur rahman are seen at the lecture
(Left to right)

Though many effective and inexpensive technologies can improve human lives in developing countries, lack of proper marketing and reluctance to adopt new things among people are the main barriers to adopting modern technology. Effective marketing strategies on the basis of rigorous behavioral research can bring significant development in combating these impediments, says Dr. Ahmed Mushfiq Mobarak, Professor of Economics, Yale School of Management of Yale University, USA, in a lecture in Dhaka titled Technology Adoption in Developing Countries.
Prof. Mushfiq
“Welfare improving many technologies are not popular in Bangladesh and many developing countries in large due to traditional mindset and unwilling to adopt new technologies. To address such behavior issues, we have to carefully devise various interventions and marketing technologies”, Professor Mubarak mentioned at the event, jointly organised by BRAC Institute of Governance and Development (BIGD), BRAC University and Faculty of Social Sciences, University of Dhaka (DU), at the Muzaffar Ahmed Choudhury Auditorium of Dhaka University on December 12, 2015.

“Eighty percent of the world’s population lives in developing countries. Almost 2.5 billion people live on less than US$ 2.0 per day, while over one billion remain without access to electricity and more than one billion people still defecate in the open. Some challenges for which seemingly simple solutions are readily available continue to cause great harm: indoor air pollution generated from traditional cook-stoves accounts for 22 per cent of communicable child deaths globally. Poor sanitation is estimated to cause 280,000 deaths annually", he mentioned in the lecture. Audience
He also said, effective and inexpensive technologies with the potential to address many of these problems exist, but are often not adopted or used due to traditional reluctance of the people. Devising more effective marketing strategies for these large and growing populations on the basis of rigorous behavioral research is integral to the mission of government and non-government organisations (NGOs)-based policymakers and academic programmes in developing countries.  
Dr. Taibur Rahman, Department of Development Studies, DU welcomed the audience.

Professor Mubarak’s lecture was based on a portion of his research agenda, which explores different aspects of these low-adoption problems and their development consequences. Professor Mubarak tests the predictions of microeconimic models of technology adoption and behavior change by implementing large-scale field experiments that involve new technologies.

Dr. Mubarak also co-chairs the Urban Services Initiative at the Jameel Poverty Action Lab (J-PAL) at MIT, and leads the Bangladesh Research Programme for the International Growth Centre (IGC) at LSE and Oxford University. He is a development economist with interests in environmental issues. He conducts field experiments exploring ways to induce people in developing countries to adopt technologies or behaviors that are likely to be welfare improving. His ongoing research projects are in Bangladesh, Brazil, Chile, India, Kenya, Nepal and Malawi.

Chaired by Professor Fahad Khalil of IGC Bangladesh and Washington University, Dr Sultan Hafeez Rahman, Executive Director, BIGD, BRAC University delivered the concluding remarks at the lecture and thanked the atendees for their keen ineterest. Amongst others, academics, researchers, representatives from diplomatic missions, INGOS, civil society organisations, students also attended the lecture.  
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Public lecture on Security Governance for Conflict Prevention held

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Professor Tatsuo Yamane (Right) seen delivering the Lecture
BRAC Institute of Governance and Development (BIGD), BRAC University organised a Public lecture on Security Governance for Conflict Prevention by Professor Tatsuo Yamane at the BIGD Conference Room on 1st July, 2015. Tatsuo Yamane is an Associate Professor at the Graduate School for International Development and Cooperation (IDEC), Hiroshima University, Japan. He also serves as a research fellow in the Institute for Peace Science Hiroshima University (IPSHU).
In his lecture, Professor Yamane shared the institutional mechanism between Economic Community of West African States (ECOWAS) and West Africa Network for Peacebuilding (WANEP) in West African Region on conflict prevention. Dr. Sultan Hafeez Rahman, the Executive Director of BIGD moderated the lecture session. Followed by the lecture, BIGD Researchers and Staffs participated in an interesting Q/A session with Professor Yamane.
Dr. Minhaj Mahmud, Dr. Sultan Hafeez Rahman(From left to right) with the listeners at the event
Among others, the lecture was also attended by BIGD Head of Research Dr. Minhaj Mahmud; Mr. Tsuyoshi Hikita and Ms. Masako Saito, both the Second Secretaries, Mr. Shohei Souoda, Researcher, of the Embassy of Japan in Dhaka respectively; Dr. Jashim Uddin, Senior Research Fellow, Bangladesh Institute of International and Strategic Studies (BIISS) were present. The public lecture session was concluded with the speech of Dr. Sultan Hafeez Rahman followed by Iftar.

Mr. Yamane’s main areas of interests are International Relations on international peace and security studies, especially on armed conflicts and peace building.


BIGD & IGC Seminar on Export Diversification Challenge

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Speakers stressed on search of new market and proactive policies for export diversification

Export concentration in readymade garments makes the economy, jobs and income extremely vulnerable to external shocks arising from changes in global demand or prices. Given the country’s restrictive trade and tariff regime, export diversification requires mitigating policy measures to continue success, said Dr. Zaidi Sattar, Chairman, Policy Research Institute.

Dr. Sattar suggested some customised approach to addressing the lack of export diversification problem. Firstly, the import-regime must be made seamless to facilitate imported inputs into exports; secondly, the incentive structure for exports must be set right, more specifically removing anti-export bias; thirdly, lowering the costs of trade-related services- improving trade and transport logistics is critical for ensuring export competitiveness, he said, adding that fourth, proactive policies will have to be taken.

Public Lecture on ‘Beyond Education for All: Meeting Human Resource Needs of Economic Development’

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A Public Lecture entitled ‘Beyond Education for All: Meeting Human Resource Needs of Economic Development’ was held at the BRAC Centre of the capital on 23 February, 2014. The International Growth Centre (IGC) and the Institute of Govenrnance Studies (IGS), BRAC University jointly organised the programme.

Professor Wahiduddin Mahmud, a member to the UN Committee for Development Policy and former Advisor to the Caretaker Government, delivered the lecture. Director of IGC Bangladesh Research Programme and IGS-BDI Executive Director Dr. Sultan Hafeez Rahman chaired the programme, while BRAC University Vice-Chancellor Professor Ainun Nishat was present as the Chief Guest.

Public Lecture on ‘Governance: A Conceptual Riddle or an Ideological Device’

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On 15 January, 2013, IGS organised a public lecture on ‘Governance: A Conceptual Riddle or an Ideological Device’ at BRAC University, Vice Chancellor’s Conference Room. The lecture was provided by Dr. Bidyut Chakrabarty, Professor and Head, Department of Political Science, University of Delhi. IGS and BRAC University staff attended the lecture.

Please click here for more details of the lecture.